How much margin leaks while you count it in Excel?

Sellbox calculates unit economics per SKU with SPP, shipping speed coefficient and Ozon price index baked in. It tells you which price to upload via template to Ozon and WB. Cost of goods and stock come from MoySklad, 1C or any other accounting system you use, P&L is built from realization reports.

Works with
OZON WILDBERRIES MoySklad
01 — Features

What Sellbox does

Eight sections a seller opens every day. Without them the routine spreads across twelve tabs and three spreadsheets with conflicting formulas.

Repricer

Calculates the price by your rules

Three strategies: climb to top, hold position, squeeze profit. MAP guard, minimum margin, night boost, separate prices for bundles. The output is an Excel template you upload to the cabinet yourself.

Reads Ozon price index, WB SPP, shipping speed coefficient
Unit economics

The full formula in one row

Commission, logistics, acquiring, ads, tax, buyout rate. You instantly see what each SKU actually earns and below which price it goes negative.

Цена1 890Комиссия−274Логистика−96Прибыль+418
Simplified tax and VAT, combined view across legal entities
P&L

Profit by month

Revenue, COGS, marketing, other costs. Per cabinet and combined.

Source — realization reports
ABC analysis

Stars and dead weight

Who feeds the store, who just eats warehouse space. By revenue, profit, turnover.

ABC
Excel export
Sales analytics

Daily dashboard

Orders, buyouts, returns, average ticket. No AI-insight promises — just clean charts.

Up to 2 years of history
MoySklad

COGS and stock pull themselves

COGS is taken from the stock report (the actual weighted average is there, not the ancient buyPrice on the product card). Warehouse stock syncs on a schedule.

МСМП
Two-way exchange, cron-based syncs
Guards

So the price doesn’t crash at 3 AM

Block on too-low prices, MAP control, automatic price bump as stock runs out, full audit log with the reason. Nothing slips into the red quietly.

РРЦOKМаржаOKОстаток!
Price history, API logs, job queues
87%
time on daily repricing: was 3 hours, now 15 minutes
WB cabinet, 200 SKUs, two weeks in
+8 pp
added to margin after enabling guards and reviewing promo participation
WB cabinet, packaging niche
0
cut from revenue. Flat plan price, no hidden fees
Onboarding and training are billed separately
02 — How it works

Four simple steps

Connect cabinets, pull the catalog, set the rules. You upload prices via template yourself — Sellbox does the math in the background.

01

Connect cabinets

Ozon Seller API, Wildberries Suppliers, MoySklad / 1C or other accounting system. Keys sit encrypted.

02

Pull data

Catalog, stock, prices, tariffs, realization, SPP. On click, then on schedule.

03

Set the rules

Minimum margin, strategy, price step, guards, night boost.

04

Upload prices

Download a ready template, upload it to the marketplace cabinet. The API pushes nothing — a bug won’t bleed your margin.

03 — FAQ
Does Sellbox push prices to Ozon and WB itself?

No, and that’s on purpose. Sellbox calculates prices and builds an Excel template; you upload it to the marketplace cabinet by hand. That way an API bug won’t bleed your margin overnight, and you won’t have to explain why 200 SKUs suddenly shipped at 1 ruble each.

Which marketplaces are supported?

Ozon and Wildberries. We support sole proprietor on simplified tax, sole proprietor on VAT, LLC on VAT. The formula takes in SPP, WB shipping speed coefficient, Ozon price index, WB volumetric tariff.

How many cabinets can I connect?

As many as you need. One Sellbox account holds any number of Ozon and WB cabinets. Commissions, taxes and marketing spend are configured per cabinet.

Where does the cost of goods come from?

From your MoySklad, 1C or other accounting system. We take the weighted average from the stock report — that’s where the real figure lives. The buyPrice on the product card is ignored, because nobody updates it. For a specific SKU you can override manually.

What’s in the demo?

A working copy with every section on test data: 25 products, 2 cabinets (Ozon and WB), 60 days of sales, 8 weeks of realization reports, full price history. It’s a sandbox — nothing to break, click whatever you want.

How much does it cost?

Depends on SKU count and cabinets. Leave a request, we’ll quote for your setup.

Let us show this on your data

Leave your contact, we’ll get back within a business day. We’ll show how Sellbox calculates unit economics for your niche and which repricer rules are worth turning on from day one.

  • We handle onboarding and training
  • We migrate your formulas and rules
  • Two weeks free, no card required